7 Instagram Post Ideas Every Airbnb Host Should Try

If you're looking to boost your Airbnb’s presence on Instagram but aren’t sure what to post next, you're not alone. One of the biggest struggles hosts face is consistently creating content that actually grabs attention—and leads to bookings.

Here are 7 tried-and-true post ideas that can help you showcase your space, build trust with potential guests, and grow your following:

1. Show Off the Highlights
Focus on the most photogenic features of your space—think cozy corners, porch swings, coffee bars, or your favorite nook. Use natural light and tidy up to let the charm shine.

2. Guest-Generated Content (Reposts)
Encourage guests to tag your handle and share their experiences. Then re-post with permission! It's authentic and builds trust with new followers.

3. Before & After Transformations
Everyone loves a good transformation. Share the story of how your space came to life with side-by-side images or even a short Reel.

4. Local Favorites
Post about nearby cafés, parks, shops, or experiences your guests love. Tag those local businesses and use location hashtags—it boosts your visibility and adds value.

5. Seasonal Vibes
Decorated for spring? Holiday-ready? Share it! Even small seasonal touches (like fresh flowers or festive pillows) make your listing feel fresh and inviting.

6. Behind-the-Scenes
Give a peek at your hosting process—cleaning day tips, how you prep for check-ins, or your go-to Airbnb hosting supplies. These posts are relatable and position you as a helpful host.

7. Booking Reminders & Availability Updates
Don't be shy—remind followers when you have availability, especially during peak travel times. Use a call-to-action like “Book Direct” or “Link in bio” for a smooth path to booking.

Bonus Tip: Use a consistent aesthetic and tone to keep your grid looking cohesive. Apps like Canva, Lightroom, or Planoly can help with that.

Remember: people scroll fast—your posts should spark curiosity and make someone think, “I’d love to stay there.”

Check out what we post on social media: https://www.facebook.com/JohnBrownHouse

Use my referral link if you are considering being an Airbnb host!